What is the job about?

We’re looking for a motivated marketer to grow our brand presence and business impact through the trade channel for Grundfos Domestic segment. Responsible for trade marketing across India, the ideal candidate will be a strong team player who creates and deploys effective retail marketing strategies to boosts product visibility and buyer interest. The role is best suited for an experienced self-starter to live up to our focus on securing top position in premium domestic water solutions category.

Main responsibilities:

• Develop and execute the Trade marketing plan in line with sales and marketing objectives for India while effectively spending allocated budgets
• Improve Grundfos brand presence across trade channel through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Secure prime branding position and visibility of Grundfos products at retail outlets
• Conceptualize and execute trade promotions and incentive schemes in collaboration with sales and distributors
• Maintain pulse on the market and monitor competitor behavior and practices
• Be the brand custodian and visiting the points of sale regularly to ensure that the brand is visible, presentable and guidelines are respected
• Collaborate with sales to create distributor/channel partner annual plans covering marketing activities (offline & online) in line with business needs and reality
• Source and distribute brand merchandise to relevant stakeholders in trade channel
• Develop impactful product launches that covers both push & pull marketing through the channel
• Develop and maintain strong relationship with channel partners and their sales & marketing teams
• Align with global marketing team for localization and adaptation of global campaign assets
• Maintain stock visibility at retail outlets
• Maintain positive relationships with suppliers for timely delivery of events, campaign and marketing stock items

Your Background:

• 5+ years’ experience of trade/channel marketing for a premium brand in building materials, hardware, home appliances, sanitary industry.
• Strong experience in developing and executing promotional campaigns to drive sales through trade channel.
• Working experience in developing key account plans covering sales-out activities and targets.
• Understanding and experience of running online marketing campaigns.
• Project management experience coupled with brand activation/events management.

Do you want to learn more?

This position is based in Bangalore.  If this sounds appealing to you, please upload your CV/resume and cover letter today via our Careers portal.

If you want to dig deeper into the Grundfos universe, please visit us on LinkedIn or YouTube and to get to know some of your future colleagues and why they appreciate working at Grundfos, check out Meet our people.

We look forward to hearing from you.